As of the third quarter in 2014, Facebook had 1.35 BILLION monthly active users, up 35 million from 2012, and growing rapidly. Crazy right? As a marketer, these numbers are intriguing when trying to get a product or service to market.Within the last year Facebook has change the way your fans view your content, meaning most of them are NOT seeing your content. Whats the point you ask? Because Facebook has clearly monopolized the social media ad world, while newspaper classifieds are dying across the nation.
They want you to pay, because they know you can reach a concentrated market and target viewers that are actually interested in your business. Yes, it’s annoying that our consumers were once seeing our ads and updates with minimal budgets, however if I were Mark Zuckerberg, I would do the same thing. Business 101. I find once that we finally understand the changes in regulations and algorithms of Facebook, new ones appear. But we all will never astray from the Social Mogul.
This article below should help you rest easy knowing that your hard earned ad dollars are going to develop a free-thinking, revolutionary Facebook head quarters. Sign me up, Mark! If more multi-billion dollar corporations adapt to this new-age work place environment, I may give up my dreams of freelancing and working remotely to work in a haven such as this…
Step into Zuckworld: rollerblading and selfie stumps at the new Facebook HQ
“Our goal was to create the perfect engineering space for our teams to work together,” said Mark Zuckerberg in a Facebook post last week
Ok, back on track now…
How can you as a business owner, or social media manager maximize your daily Facebook experience?
- Be Organic – Ads and hard sells will be detected, so instead of saying “Buy This”, say “Look and How We Use This”. Posts that are overly promotional will diminish into the sands of the internet
- Network – Don’t forget that you are social networking, tag clients, friends and other businesses to maximize your organic reach.
- Videos – On average, more than 50% of people who come to Facebook every day in the US watch at least one video daily. Expect to include videos in your strategy soon.
- Post Consistently + Optimal Times – Posting on your Facebook Page between 1 p.m. and 4 p.m. results in the highest average click through rates. These numbers peak around 3 p.m. and hit rock bottom on weekends, before 8 a.m., and after 8 p.m. when people presumably have better things to do.[source]
- Ask for Help – Most business owners are hands-on with their Facebook pages, but with the help of a professional, you can save time and maximize your efforts
If there is anything you can take away from this article, is to know that Facebook isn’t dead!